Create JSON-LD schema markup for your website in minutes. Pick a schema type, fill in the details, and copy the code into your page. It helps Google show rich results and helps AI search tools understand your content.
Pick the type that matches your page
Only mark up content people can see on the page. Google may ignore or penalise schema that describes hidden or made-up content.
Choose the schema type that matches your page, fill in the fields, and the JSON-LD code updates as you type. The checks show anything Google needs that is still missing. When it looks right, copy the code, paste it into your page, and test it with Google's Rich Results Test.
| Schema type | Use it on | What it can show in Google |
|---|---|---|
| Local Business | Your homepage or contact page | Business details in local search and Maps |
| Organization | Your homepage only | Your logo and brand details |
| Article | Blog posts and news articles | Headline, image, and date in Top Stories and Discover |
| Product | Product pages | Price, stock status, and star ratings |
| Breadcrumb | Any page inside your site structure | The page's position in your site, instead of a long URL |
| FAQ | Pages with a list of questions and answers | Helps search engines and AI tools read your answers |
Want schema set up across your whole website? Webbit adds and tests structured data as part of our SEO services, so your pages are ready for Google and AI search.
See SEO ServicesSchema markup is code that describes your page to search engines in a standard format. It tells Google and AI tools exactly what the page is about, such as a business address, a product price, or a list of questions and answers, instead of leaving them to guess.
JSON-LD is the format Google recommends for schema markup. It is a small block of code inside a script tag that sits separately from your page content, so you can add it without changing your design.
Paste it inside the head section of the page, or anywhere in the body. In WordPress, you can use a header and footer code plugin, your SEO plugin's schema settings, or a Custom HTML block on the page.
Schema markup is not a direct ranking factor. It can make your result eligible for rich results like star ratings, prices, and breadcrumbs, which help more people click. It also helps AI search tools like ChatGPT, Perplexity, and Google AI Overviews understand and cite your content.
Since 2023, Google shows FAQ rich results only for well-known government and health websites. FAQ markup is still valid and still helps search engines and AI tools understand your questions and answers.
Paste the code into Google's Rich Results Test to see which rich results your page can get, and into the Schema Markup Validator to check for errors. Both are free and linked below the generator.
Yes. It is completely free, needs no sign-up, and runs in your browser. Nothing you enter is sent to our server.